He knows how to market himself and he knows how to sell events. KSI is a mega-star with huge crossover appeal. Kalle Sauerland, Head of Global Boxing at Wasserman, said: "This is a major move for the boxing and entertainment industries. We will bring decades of experience and expertise to deliver a new generation of fight fans with the highest production values and greatest match-ups in the world of celebrity and crossover boxing." Nisse Sauerland, Director of Boxing at Wasserman, said: "We're delighted to partner with KSI and Proper Loud on this exciting new venture. ![]() The Sauerland brothers have great experience in creating big fight nights and together we're going to set a new standard for events, reaching bigger audiences, and guaranteeing excitement and entertainment." ![]() Mams Taylor, owner of Proper Loud, said: "It's with great pleasure that we announce this link up between KSI, Proper Loud and Wasserman Boxing. ![]() Instagram Due to your consent preferences, you’re not able to view this.
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